Just a quick post on something I discovered today while renewing our domain name at Godaddy.com, This could save you a few $$$ and improve your rankings.
I wanted to renew joomlabear.com for multiple years, and for a number of reasons.
Firstly because we don’t have any intention of stopping our joomla templating work, and there is no way we will let our website address lapse.
But the second reason, and of greater importance, is the potential Search Engine Optimization (SEO) benefit to having your domain name registered for multiple years.
The theory goes that Google looks at how long a domain name has been registered for and gives you a small bonus in ranking if you have invested in a period longer than one year. It makes sense really as this helps to sort the wheat from the chaff, the people who are serious about making a long term commitment to their websites from the many fly-by-nighters and spammers.
Google does not disclose the inner workings of their search engine, Meaning this theory, like most aspects of SEO, is based on the experiences and intuition of processional Search Engine Optimizers.
Google has disclosed little morsels of information over the years, Don’t quote me on this but I believe they have stated recently that there are well over 100 factors they take into consideration when ranking a web page.
Keeping this in mind I doubt the length of registration has a major weighting, and many other SEO factors, such as content relevancy and backlinks, are far more powerful factors in the equation.
I don’t think registering your domain for multiple years will push you straight to the top of the Search Engine Results Pages (SERPS), however I believe it does have a small effect, and every little bit counts, so if you can afford to register your domain for more than one year definitely do so.
If you register your domains at godaddy.com like I do then here’s a little trick that might save you a few dollars – the first one is their slightly cheeky system of giving a different discount if you choose multiple year registration immediately, from the slightly better discount if you select the 3 year option at the end of the checkout process.
Here is the price to renew a domain at Godaddy for 3 years if you select the 3 year option right at the beginning of the checkout process:
Here is the price if you initially choose one year registration, but then upgrade to 3 years on the last page of the checkout process when Godaddy is offering an 8% discount (at the time of writing):
And lastly – and by far the best option – here is the price when using one of our Godaddy Promo Codes – in this instance I’ve plugged “slam30″ into the discount code field in the Godaddy shopping cart and look at the discount on a 3 year registration – 30% off:
Hope this info may help a few of you – as always I’m interested in other peoples thoughts on th SEO benefits of multi-year doman registration, and always keen to hear about other Godaddy Promo Codes – Many of the coupons listed at the link above were submitted by our readers. Thanks everyone.